Category Archive: Music

3 Instagram moments that captured a celebrity brand in 2013


Instagram rose in the social media ranks to a position of power and influence in 2013. By the end of November, this smartphone based app has reached 130 million users and 16 billion… Continue reading

Tequila or Patrón: how the music industry and some high-risk creativity blew away the competition


After being in the business for just over 30 years, Patrón has established itself as a trendy, respected, globally recognized brand with annual sales in the billions. It has blown away the competition,… Continue reading

A business, man: 3 tips JayZ used to build his brand


In a moment of lyrical genius, JayZ proclaims he’s “not a businessman, but a business, man” in his guest verse on Kanye West’s 2005 hit Diamonds From Sierra Leona (the remix). Since his… Continue reading