Category Archive: Insight

How the Dos Equis Brand Became a Cultural Phenomenon

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He can speak Russian….in French. His charm is so contagious, vaccines have been created for it. And when he becomes the international face of a small import beer from Mexico during an economic… Continue reading

Boot Built for War is now a symbol of style: Hunter Boots

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Most fashion-loving girls have seen the brightly coloured rain boots. Did you know that they were initially made for the British Army? Hunter Boots, previously known as the North British Rubber Company, has… Continue reading

3 Instagram moments that captured a celebrity brand in 2013

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Instagram rose in the social media ranks to a position of power and influence in 2013. By the end of November, this smartphone based app has reached 130 million users and 16 billion… Continue reading

Four lessons to take away from Chipotle’s short film “The Scarecrow”

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I grew up listening to stories, as I’m sure did many of you. My parents used stories as a way to teach me lessons and values. As I grow up, those stories still… Continue reading

Volvo Truck’s YouTube Branding: The Epic Split- Featuring Van Damme

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Because being ordinary isn’t good enough. This YouTube clip caught my attention. At first, I thought Van Damme was on a yacht. After a few seconds, I discovered he was between two Volvo trucks,… Continue reading

Tequila or Patrón: how the music industry and some high-risk creativity blew away the competition

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After being in the business for just over 30 years, Patrón has established itself as a trendy, respected, globally recognized brand with annual sales in the billions. It has blown away the competition,… Continue reading

A business, man: 3 tips JayZ used to build his brand

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In a moment of lyrical genius, JayZ proclaims he’s “not a businessman, but a business, man” in his guest verse on Kanye West’s 2005 hit Diamonds From Sierra Leona (the remix). Since his… Continue reading

Puma establishes itself as a lifestyle brand: three tips for successful rebranding

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What are the first three words that come to your mind when you think of the Puma brand? Soccer? Soccer shoes? Athletic equipment? I mention these words because the company’s history generally points… Continue reading