Category Archive: Food and Beverage

How the Dos Equis Brand Became a Cultural Phenomenon

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He can speak Russian….in French. His charm is so contagious, vaccines have been created for it. And when he becomes the international face of a small import beer from Mexico during an economic… Continue reading

How changing a brand sparked change in the world

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If you could say anything to the President of the United States what would you say? Would you be nervous? What if you could talk to him through the comfort of your own… Continue reading

Four lessons to take away from Chipotle’s short film “The Scarecrow”

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I grew up listening to stories, as I’m sure did many of you. My parents used stories as a way to teach me lessons and values. As I grow up, those stories still… Continue reading

How Starbucks Won the Christmas Brand

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When the cups turn red at Starbucks it cues an emotional reaction that the holidays are upon us in a way that no other brand does. It does for me anyway, and I… Continue reading

Tequila or Patrón: how the music industry and some high-risk creativity blew away the competition

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After being in the business for just over 30 years, Patrón has established itself as a trendy, respected, globally recognized brand with annual sales in the billions. It has blown away the competition,… Continue reading

Doritos: reaching new audiences one scream at a time

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Who doesn’t love the idea of pulling open a bag of crispy Doritos chips? We’re all willing to face the reality of cheese-covered fingers just to get a taste of those crispy snacks.… Continue reading