Category Archive: Corporate

Boot Built for War is now a symbol of style: Hunter Boots

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Most fashion-loving girls have seen the brightly coloured rain boots. Did you know that they were initially made for the British Army? Hunter Boots, previously known as the North British Rubber Company, has… Continue reading

How changing a brand sparked change in the world

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If you could say anything to the President of the United States what would you say? Would you be nervous? What if you could talk to him through the comfort of your own… Continue reading

Cats help IKEA increase brand appeal. For real.

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In late 2010, IKEA launched their Happy Inside campaign to demonstrate how IKEA products were more than just cheap “stuff,” but could provide comfortable living spaces to make anyone feel happy inside their… Continue reading

How Starbucks Won the Christmas Brand

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When the cups turn red at Starbucks it cues an emotional reaction that the holidays are upon us in a way that no other brand does. It does for me anyway, and I… Continue reading

Volvo Truck’s YouTube Branding: The Epic Split- Featuring Van Damme

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Because being ordinary isn’t good enough. This YouTube clip caught my attention. At first, I thought Van Damme was on a yacht. After a few seconds, I discovered he was between two Volvo trucks,… Continue reading

Doritos: reaching new audiences one scream at a time

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Who doesn’t love the idea of pulling open a bag of crispy Doritos chips? We’re all willing to face the reality of cheese-covered fingers just to get a taste of those crispy snacks.… Continue reading