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Four lessons to take away from Chipotle’s short film “The Scarecrow”

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I grew up listening to stories, as I’m sure did many of you. My parents used stories as a way to teach me lessons and values. As I grow up, those stories still… Continue reading

Puma establishes itself as a lifestyle brand: three tips for successful rebranding

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What are the first three words that come to your mind when you think of the Puma brand? Soccer? Soccer shoes? Athletic equipment? I mention these words because the company’s history generally points… Continue reading