Author Archive

Cats help IKEA increase brand appeal. For real.


In late 2010, IKEA launched their Happy Inside campaign to demonstrate how IKEA products were more than just cheap “stuff,” but could provide comfortable living spaces to make anyone feel happy inside their… Continue reading

How Starbucks Won the Christmas Brand


When the cups turn red at Starbucks it cues an emotional reaction that the holidays are upon us in a way that no other brand does. It does for me anyway, and I… Continue reading