Author Archive

How the Dos Equis Brand Became a Cultural Phenomenon


He can speak Russian….in French. His charm is so contagious, vaccines have been created for it. And when he becomes the international face of a small import beer from Mexico during an economic… Continue reading

Tequila or Patrón: how the music industry and some high-risk creativity blew away the competition


After being in the business for just over 30 years, Patrón has established itself as a trendy, respected, globally recognized brand with annual sales in the billions. It has blown away the competition,… Continue reading